Would it sell in America?

"mkbruin, Atlas VP" (mkbruin) 07/22/2017 at 10:30 • Filed to: None

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The Fiat Strada or Ram 700.

Could it work as a Ram 50 or as a Jeep Comanche (I threw up just thinking about that). It fits the Lifestyle vehicle niche that milenials are seeking, its versatile, and would have no competition for its segment. Could it work in America?

fhrblig > mkbruin, Atlas VP 07/22/2017 at 10:36

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Probably not.

I mean, I’d love one. But small-car based trucks have never done well here. I’m not counting the El Camino because it wasn’t exactly based on a small car.

Slant6 > mkbruin, Atlas VP 07/22/2017 at 10:37

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I’d buy it as a Jeep. I could see it as a Renegade-X or something.

dogisbadob > mkbruin, Atlas VP 07/22/2017 at 10:41

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I think it would

Flavien Vidal > mkbruin, Atlas VP 07/22/2017 at 10:46

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It would... With the “can’t have it” syndrome, you could sell anything to some people...

punkgoose17 > mkbruin, Atlas VP 07/22/2017 at 10:52

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I think it would sell. Maybe half as many as Jeep Renegades they sell.

Captain of the Enterprise > mkbruin, Atlas VP 07/22/2017 at 10:58

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These are FWD right? I don think they’ll sell many. Maybe they will do okay on fleet sales. I think they’d be great for like a auto parts store.

My citroen won't start > mkbruin, Atlas VP 07/22/2017 at 11:04

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The Jeep Comanche thing already exists. The Toro is basically a Renegade underneath.

I don’t think the Strada would sell well in the US, you guys like big, comfy powerful-ish things for most laborious purposes (in a most unnecessary manner sometimes).

Millennials like either techy new things or older idol cars. This stands in-between those two as a new old car, with old old tech and no appeal other than being a bit weird.

Also, it would most likely not pass on any safety test.

sm70- why not Duesenberg? > mkbruin, Atlas VP 07/22/2017 at 11:24

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I think if it’s a solid enough product it might.

Jordan and the Slowrunner, Boomer Intensifies > mkbruin, Atlas VP 07/22/2017 at 11:58

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Call it the Dodge Rampage, and it would sell about as well as the original Dodge Rampage.

Manwich - now Keto-Friendly > mkbruin, Atlas VP 07/22/2017 at 12:03

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It won’t sell in the USA because after the chicken tax is applied, it will cost as much or more than a full size pickup... but with less capability, space and performance.

And most Americans like there stuff big.

So no, I don’t think it will sell in high enough numbers for it to be brought into the US.

The most realistic way these will make it into the US it being imported by individuals after it’s 25 years old.

Highlander-Datsuns are Forever > mkbruin, Atlas VP 07/22/2017 at 12:14

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No, it would not do well here. It’s too small, too slow and not manly enough.

Steve is equipped with Electronic Fool Injection > My citroen won't start 07/22/2017 at 12:20

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Make that one look like a Renegade and it would sell. A lot. At least 50,000 units a year

Stapleface > mkbruin, Atlas VP 07/22/2017 at 13:14

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The Ram 700 is the right sized vehicle for me for the truck things I would need it for.

But, since this is built by FCA I’m not sure I’d buy one. I just can’t say I trust the thing not to fall apart

Sampsonite24-Earth's Least Likeliest Hero > mkbruin, Atlas VP 07/22/2017 at 14:01

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throw the dakota nameplate on it and call it a day

carcrasher88 > Captain of the Enterprise 07/22/2017 at 16:22

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FWD or FWD based truck not sell well? Tell that to Honda.

Captain of the Enterprise > carcrasher88 07/22/2017 at 18:14

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Truck

pip bip - choose Corrour > mkbruin, Atlas VP 07/23/2017 at 04:30

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one way to find out.

Tadecker82 > mkbruin, Atlas VP 09/27/2017 at 16:48

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I actually got to check out a Ram 700, at a truck stop, in Oklahoma, last year. A nice, native-American, couple let me drool all over theirs. They even let me take it for a little spin around the parking lot.

Anyway, it’s acually the same frame as the current Jeep Grand Cherokee. It gets about 24 combined mpg (street/hwy) and has a slightly greater payload than the aforementioned Jeep Grand Cherokee. It’s fun to drive, and very nimble (like a Subaru Outback) for it’s size. The interior isn’t fancy at all, although there IS a $1,200 option to add steering-wheel mounted audio and Bluetooth controls. The back seat wouldn’t be much for anyone over 5'0" and/or 150lbs, but for short trips, it’d be bearable. The suicide door on the driver’s side opens surprisingly wide. The bed can carry MUCH MORE weight than volume. The owners had 10 60lb bags of Quickrete in it, and the car/truck didn’t seem to notice (and my old ‘99 Dodge Dakota 4x4 WOULD have).

They told me they paid just over $13k, in Mexico, for it...and another $5k in fees to import it. They DID emphasize that, being Native American, and living on a reservation, they were able to get around the EPA issues somehow, so I don’t know if just anyone could get one imported.

I DO know that I’d KILL to get one of these little beasts, ESPECIALLY since even light trucks these days cost almost 3x what these critters are going for. I guess that just goes to show how much Uncle Sam, and the Auto Unions, love to bend over the American consumer.